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Joule Case Spotlight: Sean Boyer - The Snowy Churro

In the dynamic world of mobile food vendors, Sean Boyer shines as the innovative owner of The Snowy Churro and Campfire Hotdog Grill. Originally a high school math teacher for 14 years, Sean decided to pursue his entrepreneurial dream, starting with a single food trailer. His ventures have since flourished into ten Snowy Churro trucks and trailers across four states. The Snowy Churro is celebrated for its freshly made churros and variety of delicious toppings, while the Campfire Hotdog Grill offers gourmet hot dogs cooked over an open flame.

Sean's journey has not been without challenges. With no prior experience in the food truck industry, he had to learn everything from scratch. Despite this, his dedication and passion have driven significant growth and success. A milestone achievement was expanding The Snowy Churro beyond state lines in 2021. Looking ahead, Sean is committed to sustainability, aiming to transition all his trucks to zero-emission Joule Case battery systems. Through his businesses, Sean not only delivers delightful culinary experiences but also actively supports schools and charities in his community, reflecting his deep-rooted commitment to giving back.

In this Q&A feature, we delve deeper into Sean Boyer's story, exploring the inspirations, challenges, and the profound community impact of his food trucks.

Q: What inspired you to start your business?

A: I was a high school math teacher for 14 years and wanted to follow my dream of owning my own business.

Q: What were some of the challenges you faced when you started?

A: I had never worked in the restaurant industry let alone the food truck industry, so I had to learn everything from scratch.

Q: What was the vision behind your business, and how has it evolved since you started?

A: At first I just wanted one food trailer that would keep me busy on the weekends. Now there are ten Snowy Churro trucks or trailers across 4 states.

Q: Did you always want to own a business? What did you want to do if not?

A: I have always had an entrepreneurial spirt. I just started teaching after college and got stuck in the teaching groove for 14 year..

Q: Could you share a milestone or achievement that you're particularly proud of?

A: In 2021, we started our first Snowy Churro in another state

Q: What’s something your customers don’t know about you or your business?

A: Personally: I have coached girls basketball for 20 years. About the business: It was originally called Peaks N' Sweets and we were only going to sell shaved ice and churros. I changed the name a week after I formed the business.

Q: What part of what you do gets you out of bed everyday?

A: I absolutely love talking to the customers! I love being a part of people's events and making their experience perfect and one to always remember!

Q: In what ways does your business strive to make a positive impact on your community or industry?

A: We are extremely active in our community, we love giving back to schools and charities we serve.

Q: What future goals or projects are you most excited about for your business?

A: I am excited to work towards switching all of our current trucks, and any new trucks, over to zero emission - Joule Case battery systems!

Q: How do you navigate setbacks or failures, and what lessons have they taught you?

A: To be successful in anything you do you really have to not be afraid to fail. I have failed and made a bunch of mistakes along my path of growth, but you just have to make sure you FAIL FORWARD! I have learned that the harder I work, and the more humble I am, the better my business does... crazy how that works :)

Q: Is there someone in your industry who inspires you?

A: I love the food truck industry, I am inspired by every owner I meet. They all have a unique and individual story that I can learn from!

Q: What’s some advice you would give to new businesses owners?

A: You really do get out of a business what you put into it. If you treat your business like a part-time side hustle, you probably won't get the results you are looking for. Love what you do, and whatever you do.. be the best at it :)

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